I recently shared a rant about a negative networking experience that I stumbled upon. I want to turn this into an opportunity to share what I look for when I join a new networking group.

When it comes to networking for small business owners, I think the best way to start is to be intentional about the group you pick. Obviously, positioning is a big component. Do your potential clients hang out in this space? Can you build relationships that foster collaboration and result in referrals?

These are all necessary components. But I like to dig into the culture and look a bit deeper. Here’s what I look for:

1. The group fosters a sense of belonging

In inclusive networking groups, the leader clearly uses inclusive language. Codes of conduct are clearly stated. There is a set expectation that language and actions used to oppress marginalized groups will not be tolerated.

It’s important to pay attention to regular members. Does the makeup of the group reflect a stated commitment to inclusivity or belonging? Belonging is intersectional, and the group should have multiple marginalized groups represented.

2. The group operates as a community

I’ve discussed before how networking can be used to build and express power. That power coalesces when we work together to accomplish a common goal. In a business networking community, the common goal should be mutual prosperity.

There can be varying degrees of what this looks like and different degrees of intensity. But individuals should be focused on the success of the group members overall.

3. The culture embodies a sense of abundance over scarcity

Are the members acting from a place of fear, or are their actions rooted in a sense of support?

Abundance mindset looks like joy, celebration, and collaboration. Scarcity mindset looks like tension, rabidly chasing that missing potential opportunity, a sense of loss, or an apprehension that one is missing out on something.

Groups that operate from an abundance mindset will feel supportive. You’ll notice that members are generous with their time and their connections, sharing without expectations for reciprocation. There’s a trust that this generosity will create more generosity.

4. There is a defined format

It can be relaxed, but folks should have an idea as to what to expect. Are there introductions? If so, what information should be included? Are there breakout rooms? What is the purpose or expectation for the breakout rooms?

I must admit that this is one area that I am not always focused on. The culture I foster in the networking events I host is very relaxed and casual. I sometimes forget to communicate what to expect.

Before joining your next networking group, think about what you need from that space. Along with opportunities to build business relationships, look for a culture where you feel a sense of belonging and where members support one another’s success.

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